To do that, you need to be aware of who your content’s target audience is and when they’re most active (read: when they’re more likely to view your videos). A key to ensuring your video succeeds in snagging as much engagement as possible when it first publishes is picking the right time to publish your content. The more engagement you get at first, the more likely TikTok’s algorithm will keep recommending your video to other users. To reach that goal, though, you’ll need to clear the first hurdle, and that’s to get as much engagement (such as likes, comments, and views) as possible when your video is first posted. Because as HootSuite and MakeUseOf (and even TikTok itself) note, in order to get more engagement and attention for your videos via TikTok’s recommendation algorithm, your video actually needs to have already garnered some engagement to start with.Īnd that’s the goal: To get your content in as many users’ FYPs as possible to increase the chance that those users will engage with and view your content. When combined with other factors like the quality, uniqueness, and frequency of your content, getting the timing right on when you share your videos can help you get more views and engagement initially, which can lead to TikTok’s algorithm boosting its recommendation of your content in other users’ For Your Page suggestions. But timing is just one of the factors you need to consider. In this guide, we’ll go over what you need to know about when to post your TikTok videos so that as many people as possible will see them. When are the best times to post on TikTok?.Is it better to post in the morning or at night on TikTok?.

Does it matter when you post on TikTok?.

Best times to post on tik tok